AT&T Inc. aims to drive awareness of mobile bar codes and the services it provides to companies that want to use them within marketing collateral via a business-to-business campaign that combines sight, sound and motion on Apple’s iAd platform. AT&T’s mobile ad push is running within applications such as the New York Times and is [...]
Have a Starbucks Card? That’s so 2010–the coffee megachain has just gone national with a Starbucks Card mobile app that lets you use your smartphone to pay for that morning macchiato. Starbucks started testdriving the mobile pay system in September 2009, but is set to launch in over 7,500 locations across the country. Unlike more [...]
Facebook’s announcement of its Messages service is just the most prominent evidence of how electronic communications are changing in a fundamental way. And while Mark Zuckerberg said he got the idea from talking to teenagers, the shift has implications for business-to-business sales too. In previous posts I’ve described how the web has transformed B2B selling. [...]
At first blush, the two-year-old online start-up Groupon seems a bit audacious. For starters, there’s the news that the deal-of-the-day website turned down a $6 billion acquisition offer from Google last month. Then there’s the company’s business model: selling discount vouchers to restaurants, spas, paintball parties, etc., at a major markdown—up to 90 percent off [...]
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Although Apple was notably absent from this week’s International Consumer Electronics show, the Cupertino company’s products were everywhere. One couldn’t cross from one booth to another at the consumer tech expo without seeing iPods, iPhones, and iPads docked, plugged, or encased in all manner of accessories, from an Etch A Sketch case to a keyboard, [...]
The Internet is now the main national and international news source for people ages 18 to 29, a study from the Pew Research Center reports. In 2010, 65% of people younger than 30 cited the Internet as their go-to source for news, nearly doubling from 34% in 2007. The number who consider television as their [...]
Picture the Jamaican bobsled team going for the gold at the Winter Olympics. Or competitors in what seem fundamentally unbalanced battles: the Chicago Cubs versus the New York Yankees, Apple versus Microsoft, and Southwest Airlines versus United. In the public eye, the weaker party is often more attractive. Why? The reason might be an increasing [...]
Tweets are in the air we breathe. Most of us know that “friend” can also be a verb. Social media are part of the public discourse now, whether or not we’re active users of them. A new case coauthored by HBS marketing professor John Deighton and research associate Leora Kornfeld offers an object lesson in [...]