Most impressive mobile advertising campaigns of 2010

1. True Blood HBO’s True Blood mobile ad campaign increased viewership 38 percent. Medialets assisted HBO with the effort. 2. Calvin Klein Calvin Klein went beyond mere banners in June, with its GQ application sponsorship. 3. Paramount’s Shrek In May, a Paramount mobile rich-media campaign for Shrek resulted in 6.2 percent click-through rate. 4. Iron Man 2 The [...]